Sunseeker

Sunseeker International is a manufacturer of motoryachts 48–131 feet in length. It is based in Poole in England and is the biggest UK-based luxury yachtbuilder.

The company began in 1969. That year, American company Owens Cruisers Inc. decided to stop distributing its boats to Europe. Sunseeker’s founder, Robert Braithwaite, saw this as an opportunity and bought Owens’ boat molds. During that time, there were no major makers of sports and leisure boats in the UK.

In 1972, Braithwaite’s team decided to start designing and making customized boats to meet the demands of the rising sports cruiser market. Later on, to break into the Mediterranean market, Sunseeker collaborated with the boat designer Don Shead to come up with a new type of cruiser, the Offshore 28.

Today, Sunseeker employs more than 2,000 people and exports approximately 140 yachts a year to over 45 countries in five continents.

Sunseeker boats have also appeared in several James Bond movies — “The World Is Not Enough,” “Die Another Day,” “Casino Royale,” and “Quantum of Solace.” BBC 2 also featured the building of the Sunseeker 131 yacht in its 2016 documentary “Britain’s Biggest Superyachts: Chasing Perfection.”

Sunseeker takes pride in using high-quality materials, equipment, furnishing, and appliances. Its yachts are also detailed and finished by hand by skilled craftsmen. Throughout the years, Sunseeker has also worked with engine manufacturers to improve the power and efficiency of the motors while reducing their weight. Similarly, the company optimizes the fittings and fixtures used in their boats.

Sunseeker was acquired by the Irish private equity company FL Partners in 2010, then by the Chinese conglomerate Dalian Wanda Group in June 2013.

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